2018 Exhibitions Planning Has Begun – Are You Ready?

Are you dreaming of a much needed holiday?

Putting off 2018 exhibitions planning?


Bookings are already happening. You need one last push to stay ahead of the curve!


Grind Coffee - Exhibitions and Conference 2018

A goal without a plan is just a wish! 

We know, we know… it’s been a long year. Customers, invoices, bookings, payments, bosses, the never-ending cycle of business as usual gets to us all! But before you knock off for the last time this year – make sure 2018 gets off to a stress-free start with watertight conference and exhibitions plans.


The dates for major 2018 conference and exhibitions are out and we’ve already had bookings come in! So to help you with your planning, read on for some helpful hints.

Key Exhibition Dates We’ve Found So Far

Do you need to be at one of these major events? If so, best book straight away!


Meetings Africa

  • 26 – 28 February at Sandton Convention Centre
  • https://www.meetingsafrica.co.za
  • Exhibit Categories: Tourism, Transportation, Destination Management, Event Management, Trade Association, Travel Trade Publications, Accomodation Providers

Bauma ConExpo Africa 2018

  • 13-16 March 2018 at Nasrec Expo Centre
  • https://10times.com/bauma-africa-expo
  • Exhibit Categories: Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles

Tyrexpo Africa 2018

  •  10-12 April 2018 at Gallagher Convention Centre
  • tyrexpoafrica.com
  • Exhibit Categories: Tyre, Automotive Repair & Maintenance, and Tyre Accessories


RubberTech SA 2018

  • 10-12 April 2018 at Gallagher Convention Centre
  • rubbertech-expo.com
  • Exhibit categories: Rubber Products; Rubber Machinery; Rubber Chemicals; Rubber & Framework Materials; Equipment for Retreading


GarageXpo Africa 2018

  • 10-12 April 2018 at Gallagher Convention Centre
  • garagexpoafrica.com
  • Exhibit categories: Automotive repair & maintenance


AfricaRail 2018


Grind Coffee - Exhibitions and Conference 2018


Get the Most Out Of Your exhibitions

These massive exhibitions have thousands of people milling around – and almost as many competitors vying for attention. You need to stand out among the crowd with some solid branding tactics. That’s where we can help.

Exhibitions Tactic 1: Welcome Them In

If you’re exhibiting, you’re going to want people to know who you are long before you have a chance to introduce yourself with words.

Marketers call it the 10-5-1 principle: think about what people can see and experience from 10m away, from 5m away and from 1m away.

At Grind, we recommend opting for our Double Shot Experience for conferences, exhibitions and roadshows. We do incredible branded coffee bars that:

  • visually pull people in with your well designed branding
  • tantalise taste buds with our delicious coffee aromas
  • create a welcoming vibe with our baristas


Exhibitions Tactic 2: Brand in Their Hand

Once you’ve wowed the people at your stand with your brand message, it would be a crime to let them leave empty-handed. It’s normal to give away freebies at conferences and exhibitions. But we recommend taking it up a notch. Give your customers a mood-enhancing, energizing, brain-fuelling cup of Grind coffee.

The coffee cups are branded with your company name. So you are literally putting your brand in their hand and associating your company with all the positive feelings only a good coffee can give them in the high-paced environment of an exhibition.


We know it’s almost holiday time… last push until you can sleep in! Phone us now and we’ll help you tick conference and exhibition planning off your list!

You must be logged in to post a comment.